This campaign was launched to advance the visibility and accessibility of the Welsh language encouraging its usage in daily life. The primary way this was achieved was by branding basic food products in Welsh (with a phonetic pronunciation). These products include a QR code taking buyers to an app with many other resources for learners.

The app also promoted a physical language trail advertised digitally and physically though posters. The trail involved five local shops participated encouraging people to try to speak Welsh in every day events and claiming a Welsh stamp after their completion. There were prized available once someone collected all the stamps in the trail.