A Church in North Wales while going through a period of transition following the move to a new building wanted new branding to reflect who they were to the community around them. 

The Church was eager to retain the cross as the focal point of their Faith. Incorporating one of the most iconic features of Deeside is that it is situated near the river Dee. 

Having the local river flowing through the cross reminds the Church and village that what Jesus did on the cross is not irrelevant or distant but the cross matters today even in this welsh village.